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MITSUBISHI MOTORS IN THE UK LAUNCHES THE ‘TRUCK KING BATTLE’

Mitsubishi Motors in the UK has given its dealership staff the opportunity to get creative and design their own bespoke Mitsubishi L200, with the winning design being voted for on social media – the ‘Truck King Battle’ is born.

The ‘Truck King Battle’ was opened to UK dealership staff across the Mitsubishi Motors network in January, giving all dealer staff the potential to design their very own one-off Mitsubishi Series 5 L200 pick-up. The finalists’ designs were then professionally rendered in a digital form.

Starting today, these five creations will be posted across the Mitsubishi Motors in the UK social media channels - Twitter @MitsubishiUK, Facebook @MitsubishiUK and Instagram @mitsubishimotorsuk. The truck with the highest level of engagement will then be declared the winner and will be announced on 21st March.

 

The winning design will then be created as a bespoke one-off truck, due to be unveiled at the Commercial Vehicle (CV) Show at the NEC in Birmingham, 30th April-2nd May.

Rob Lindley, Managing Director, Mitsubishi Motors in the UK said, “The ‘Truck King Battle’ is a way of engaging with our dealers and getting them involved in a creative project, illustrating the opportunities for customisation and personalisation of our best-selling pick-up truck. The Mitsubishi L200 is an important vehicle for us, our dealers and our customers who utilise the truck’s attributes with such a wide range of applications. The diverse and adaptable nature of the Mitsubishi L200 has meant the dealer’s entries for the ‘Truck King Battle’ have been very wide-ranging and we look forward to seeing which one gets the most engagement across our social media channels.”

THE ENTRIES SO FAR:

1: L200 Atacama

First up in the Truck King Battle is the L200 Atacama Concept from Leven Mitsubishi Edinburgh!

It has a one inch body and suspension lift kit with 18-inch steel wheel tyre combo. With a pillar snorkel, winch and pop up hardtop tent it’s prepared for any situation!

L200 Atacama Concept Leven Mitsubishi EdinburghL200 Atacama Concept Leven Mitsubishi Edinburgh

2: L200 eSports

Next up in the Truck King Battle is the L200 eSports Concept from Livery Dole.

Its high roof hard top holds a large screen and sound bar complete with headsets for online gaming. Perfect for gaming on the go!

L200 eSports Concept Livery DoleL200 eSports Concept Livery Dole

3: L200 Diamondback

Today’s Truck King Battle is the L200 Diamondback Concept from Batchelors motors.

It’s fitted with black alloys, light bar, bed storage system and its black accents highlight the rich red diamond paint.

L200 Diamondback ConceptL200 Diamondback Concept

4: L200 eSports

The L200 Surf Titan Concept from Devonshire Motors is next up for the Truck KingBattle.

It features a sloping hardtop with mounts for securing surfboards. It also comes with a complete centre section with pop-up tent for wetsuit changing.

5: L200  Bike Concept

Last but not least for the Truck King Battle is the L200 Bike Concept from Livery Dole.

It has a built-in bike rack with fully integrated water tank and power-washer for cleaning bikes. The tailgate is modified to make loading bikes easy peasy.

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