By the beginning of the 1960s, however, Japans economy was gearing up: wages were rising and the idea of family motoring was taking off. The Mitsubishi 500, a mass market saloon, fulfilled this need; followed, in 1962, by a four-seater micro-compact with a two-stroke air-cooled 359cc engine, the Minica - a name which still lives today.
The first Colt -a larger, more comfortable family car, not a predecessor of the modern Colt - was also introduced in the same year, and the first Galant in 1969. This was a genuine pacesetter in the Japanese market, representing the best and latest in automotive technology and was to sire a long and illustrious line with a string of motor sports honours and consumer awards to its name.
The 1990s - Incredible Advances
Throughout the 1990s the Shogun continued to dominate rally events like the Dakar, and Mitsubishi vehicles also began to make their mark on the World Rally Championships. By the end of the century Tommi Makinen in a Lancer had won the Championship an historic four consecutive times whilst Lancers totally dominated the Group N Championships - for vehicles which are basically showroom standard. Technologically this decade saw incredible advances. In 1990 MMC introduced the worlds first Traction Control System, followed by Super Select 4WD and Multi-mode ABS in 1991 and INVECS in 1992. Commercial production of the Libero electric car began in 1994 whilst 1996 saw the development of the GDI engine.
Overseas production expansion was attained with the first Carismas rolling off the line at NedCar, Holland in 1995 - a joint venture between MMC, Volvo and the Dutch government - as well as the opening of production lines in Australia and Thailand. NedCar became a wholly owned MMC facility within a year.
Mitsubishi in the New Millennium
In terms of motor-sport, the strength of Mitsubishis 4x4 heritage was yet again demonstrated by a record breaking 12th victory in the 2007 Dakar rally - the seventh successive victory for the Japanese manufacturer. Today, MMC has manufacturing facilities in over 30 countries and its sales and after-sales organisation is present in more than 170 countries.
In 2000, MMC and Daimler Chrysler developed a business partnership that involved design, development and production co-operation. Daimler Chrysler purchased a 37% stake in MMC and at NedCar Volvo production was replaced by Smart Four-Fours.
In 2004 Daimler Chrysler‘s stake in MMC was sold to the Mitsubishi Family (comprising of Mitsubishi Corporation, Mitsubishi Heavy Industries and the Bank of Tokyo Mitsubishi). However, MMC and Daimler Chrysler have maintained a successful business relationship and continue to share B and C segment platforms and engines.
The Colt Car Company Limited – UK History
The Colt Car Company Limited (Mitsubishi Motors in the UK) was established as the sole UK distributor in 1974. Subsequently, and as a sister company to Colt, a specialist wholesale dealer finance company, Spitalgate Dealer Services Ltd. was established, Spitalgate now also operates MCM which is engaged in promoting sales of Mitsubishi vehicles on contract hire. Colt also has a minority stake in Shogun Finance Ltd. which provides retail finance to customers. At present Colt has a comprehensive network of franchised Mitsubishi Motors dealerships throughout the UK.
Prior to the end of import quotas in 1996 average annual sales were around 10,000 units, with a high mix of 4x4s and in 2000 a new management team took over. A new strategy was implemented for fleet business, product and pricing and new terms for dealers. Mitsubishi soon became the fastest growing Japanese marque in the UK and annual sales more than doubled between the years 2000-2005.
The retirement of majority shareholder David Blackburn in 2008 led to his stake in the company being sold to MC Automobile (Europe) NV (MCAE), a wholly-owned subsidiary of Mitsubishi Corporation. As a result of this acquisition, Mitsubishi Motors in the UK is now a wholly-owned subsidiary of Mitsubishi Corporation. Mitsubishi Corporation is Japan's largest general trading company, with over 200 operational bases and 500 group companies in approximately 80 countries worldwide.
The Managing Director of the UK operation is Lance Bradley who joined the Company in July 2000. He was originally appointed as General Manager – Sales Operations and was promoted to Sales & Marketing Director in October 2001 with responsibility for Vehicle Sales, Marketing, Product Planning, Press & Public Affairs, Network Development and Business Management before taking the role of Managing Director in April 2009.
The number one selling Mitsubishi vehicle in the UK in recent years has been the L200 pick-up. The L200 drove forward the success of Mitsubishi in the pick-up segment in the UK, remaining the retail market leader for over 10 years. The i-MiEV was, and is, an important vehicle for Mitsubishi and made a statement back in 2009 to the global car industry as the very first mass-produced, zero emission full electric vehicle ever. Mitsubishi continually strengthen and refresh our product line-up with the introduction of new and innovative products such as the ASX crossover vehicle launched in 2010, the compact Mirage and the all-new Outlander both launched in 2013 and the PHEV version of this Outlander will be Mitsubishi Motors’ first EV-based, Plug-in Hybrid, drawing on our extensive electronic know-how and 4-Wheel-Drive expertise.
With a strong management team and a host of exciting new products on the horizon, Mitsubishi Motors in the UK are in an excellent position to build on past successes in an increasingly challenging marketplace.
A key focus for the UK has been on Mitsubishi’s dealer network and its profitability. Recent figures reveal that the Mitsubishi franchise in the UK is in a very healthy state with dealer profitability in 2010 recorded as the best in the company’s history, and that 2011 has continued with the same strong performance. It is no surprise, therefore, that the brand is continuing to expand its successful network of UK dealers with several other exciting new dealer prospects waiting to join the franchise.
Key to the brand's success in attracting new dealers is Mitsubishi’s pragmatic, dealer focussed approach to commercial decision making. This, along with its existing product line-up, innovative future product plans and strong environmental messages makes Mitsubishi an excellent proposition for potential dealers.
Intelligent Motion is Mitsubishi Motors in the UK’s sub-brand that encompasses all of Mitsubishi’s environmental and technological credentials. At no time in mankind's history has attention on global climate issues been so acute, and we at Mitsubishi Motors in Japan and Mitsubishi Motors in the UK want to play our part in helping reduce the impact that our endeavours, and our customers' activities, have on the environment.
The pure-electric i-MiEV is just one important part of the equation. With its zero emissions it will help drive down our – and our customers' – carbon footprint while contributing to cleaner air in our towns and cities, with health and environmental benefits for all. Mitsubishi are always looking to reduce tail-pipe emissions on their conventional engine vehicles too as well as using recycled plastics and bamboo resin where possible! The introduction of plug-in hybrid technology in 2012 will strengthen their credentials even further.
Mitsubishi Motors in the UK’s whole philosophy – which drives everything they do – is based on the Japanese ‘kaizen’ principle of constant evolution and improvement. It is borne out of a desire to never rest, to never accept the status quo, to never accept the thought that we have ever achieved enough.
So, for Mitsubishi Motors in the UK, “Intelligent Motion” is a fitting banner under which they can place so much of what they do, and how they do it.