We are thrilled to announce that last night at the Auto Express Awards the Mitsubishi L200 was named ‘Best Pick-Up of the Year’ for a record-breaking fourth consecutive year, a feat that no other pick-up has achieved.
These four prestigious awards now sit side by side at our UK Head Office in Cirencester and in our opinion we think they look great together! Why have just one when you can have four!
The Auto Express New Car awards 2018 span 25 categories and recognise the best vehicles and automotive achievements of the year, with only the very best making the winners’ list. Auto Express is one of the UK’s leading titles for car news and reviews both online and in print.
Steve Fowler Auto Express Editor-in-chief said: “The Mitsubishi L200 is our class winner for the fourth year running. Quite simply, no rival offers the same balance of rugged versatility, kit and value for money. Plus, go for a top-spec Warrior, Barbarian or limited-run Barbarian SVP II version, and the kit you get for your cash means you'll experience the trappings of a top-spec SUV, too.”
Rob Lindley – Managing Director Mitsubishi Motors in the UK said: “To win an award with the magnitude of the Auto Express ‘Pick-up of the Year’ award is a tremendous achievement of which we’re hugely proud. However, to win four in a row shows just how ahead of the game the Mitsubishi L200 was at launch – despite many new rivals hitting the market, the most meticulous and diligent journalists in the world still rate the L200 above all others. Perhaps most importantly our customers continue to recognise the capabilities of the L200.”
L200 was not our only success of the evening. We were also highly commended for the award of ‘Best Social Media Campaign’ for our ‘12 days of Eclipse Cross’ campaign. We narrowly missed out on this award, but take great pride in the nomination. The full story of ’12 days of Eclipse Cross’ will come to the blog very soon…….